DESIGNING THE 2019 DRAGON SEX CALENDAR - PART 3
Hey guys! This is the last in the series of videos where I take you behind the scenes into the design process of the Dragon Sex Calendar. It's 99.999% complete, with only a few tweaks yet to be made. I'm waiting on the final piece of art from TsaoShin and then I'll be able to send this guy off to print.
This year, as in every year, I'm trying to get more visibility into this calendar, and one of the ways to do that is to give it more of a presence in brick-and-mortar stores. That's fancy sales talk to stores we actually shop in.
I was initially trying really hard to get my Calendar sold in Barnes and Noble, but after talking with a close friend of mine who also happens to be a brand consultant, she reminded me that my audience isn't shopping at Barnes and Noble. My audience, YOU guys, are shopping online. Always. And the times you're not shopping online you may be at the mall, bypassing the Jack and JIlls, the Lane Bryants, whilst patronizing Urban Outfitters, or if you're of the college age, Spencer's and Hot Topic. So those stores will be my retail push.
Anyway, along with some other changes as to how I interact and showcase my product online, I hope to make a bigger impact in e-commerce for the 2019 Holiday Season.
I post blog updates once per week and may increase that the closer we get to the holidays. Thanks again guys for your loyal support. See the video here: