Time to unveil the glorious new Dragon Sex Calendar logo!
Dreams don't come true. I have this recurring dream where I'm stuck on a flight to Finland and I can't get off the plane because my passport is invalid. And this has never actually happened—hence my genuine assessment that dreams are never fulfilled in the RL realm.
WELL, I WAS FUCKING WRONG.
This project I've been wishy-washy about starting for 5 years I decided to begin. And the payoff is amazing. As you guys know from a previous post titled “The Great Re-Branding of 2019” I showcased a sneak peek of the new Dragon Sex Calendar logo in one of its primal forms. A few days ago, Cold Castle Studios, the company that designed my logo from beginning to end, deliver the final product. But before I unveil the glorious new logo, here’s a small walkthrough of the process of creation.
The Design/Approval Process
Step 1: Choose an initial design
A lot of the communication early on in the design process was me going back and forth with Máté (the designer) and trying to figure out the tone of the typeface. I said, “The font needs to be silly but serious, with a mix of fantasy.” This is the initial set of thumbnails he sent to me. While I like “G” and “H” I settled on “E” as it was a perfect marriage of serious and silly.
Step 2: Choose a logo background shape
This is the set of backgrounds I was sent to choose from. I wasn’t thrilled with any of these. TBH, my favorite is the first one—the logo with nothing behind it.
At this point, I wanted to explore option 4 further—the one with the two dragons. If I went this route, the dragon’s’d definitely have to look lot hornier. I reached out to my good friend and collaborator Ignacio Di Meglio and asked him to sketch up something for me. While the dragons definitely looked hornier, after seeing this proof of concept I decided to just go with the logo with no background. It was the strongest looking one of the bunch. On to the next step.
Step 3: Choose a logo background texture
Even though I’d decided not to go with dragons encircling the logo, I still wanted to see something “dragonish” added. I thought that it’d be neat to see the background filled with a scale texture. What Máté came up just didn’t look right. Something seemed "off" with the scales texture. The texture perspective didn’t seem to match the 3D space of the text and looked flat. Also, the edges of the scales just ended suddenly rather than organically ending. This is what that looked like.
Finally, after giving it a lot of thought, I decided to scrap the scale idea all together. It wasn’t adding anything to the logo and actually made things look busy. I asked Máté to proceed with finalizing the logo.
And now, I present to you, my adoring fans, the final product:
The Dragon Sex Calendar Logo
I love it more than I can put into words. The stone texture behind the text is just perfect. As is the glow. Also, the cool thing about this logo is that I can change its color along with the text color, in order to complement the image on the front of the calendar. So in years to come, I will be able to adjust as necessary. Feel like I may have over explained myself there.
Now comes the job of updating my presence everywhere in print and online with the new logo. Contrary to what you might think, this is going to be a very cathartic process since I’ve been wanting to do this for 5 years.
Thanks for reading! Please leave your feedback below regarding the logo. What was your favorite concept? Would you have done something differently?